The campaign ended. The recommendations didn't.
FACE FOUNDRIÉ gives about 6 creators a month the same offer, a facial, across its Charlotte and Charleston studios. Since June 2025 that has produced 94 completed collaborations, and since April 2026, 713 tracked clicks and 100 leads. Among collaborations tracked from start to finish, 55% of clicks arrived after the campaign had closed.
How a collaboration becomes an ongoing referral channel
A creator applies to a FACE FOUNDRIÉ campaign, books an appointment, visits the studio and publishes a post. That is the campaign, and the post is the start of it. The post keeps working on its own long after it goes up, circulating on her feed and reaching people months after the initial collaboration.
Another thing that outlasts the campaign is the Local Edit, the creator's own recommendation page, listing the places she endorses and carrying a tracked link to FACE FOUNDRIÉ. The Local Edit lives on her profile alongside her posts, so anyone who visits her page for any reason can find it, whether or not a campaign is running.
All 94 completed collaborations generate both a post and a unique creator link, which lives on forever in their Local Edit.
A lead is what Roeme calls it when someone drops their information on a creator's link to claim a FACE FOUNDRIÉ offer. That means a full name, an email address and a phone number, handed over to claim a specific deal. It is a far stronger signal than a click.
The recommendations keep working after the campaign ended
Among collaborations tracked from start to finish, 55% of clicks arrived after the collaboration had already closed.
Based on real data from FACE FOUNDRIÉ's creator marketing campaigns.
Creator-generated leads keep arriving after the campaign ends
For example, one creator visited on April 17th. Her link has produced leads in every month since, and it is still producing them.
Twelve people gave FACE FOUNDRIÉ their name, email and phone number from one creator's link. Real data from a recent FACE FOUNDRIÉ creator.
Four straight months of leads, from a link that never stops working.
“I did the FACE FOUNDRIÉ collab I don't even know how long ago, and my friends still randomly ask me — didn't you have a code for FACE FOUNDRIÉ?”
Lily Urban, Charleston creator
The creators behind the results
Most have audiences under 5,000 followers, and none of them came from an agency list. Roeme promoted the collaboration opportunity to its local network, FACE FOUNDRIÉ engaged its own communities, events put the team and creators in the same room, and creators told other creators.
The most important thing about all of them? They are local creators, not just influencers. Look at the chart below. The follower counts beside them jump around, because a bigger following does not always mean bigger local results.
| Creator following | Leads produced | |
|---|---|---|
| 3,300 | 12 | |
| 1,657 | 8 | |
| 2,345 | 5 | |
| 13,500 | 4 | |
| 3,500 | 4 | |
| 19,000 | 4 |
Takeaway: FACE FOUNDRIÉ could never have picked these creators by follower count.
| Creators included in the comparison, split by current follower count | Share of reach | Share of leads |
|---|---|---|
| 10,000+ followers | 28% | 26% |
| Under 10,000 followers | 72% | 74% |
Real campaign data from FACE FOUNDRIÉ in Roeme.
Roeme only sees tracked-link taps and offer claims. If someone hears the recommendation, searches FACE FOUNDRIÉ and books directly—or texts the brand name to a friend without the tracked link—that activity does not appear here. The click and lead totals on this page are therefore floors, not ceilings.
What this means for a local business
FACE FOUNDRIÉ rewards creators with facials. What it gets back is a post that keeps circulating, a link that keeps sending people, and data on every step in between: which creator sent each person, when they tapped, and who handed over their details.
The collaboration that closed in April is still producing leads in July. The one closing this month will still be working in the fall. Nothing was re-bought, re-negotiated or re-launched to make that happen. The recommendations simply stayed where the creators put them.
FACE FOUNDRIÉ ran facials. Roeme did the rest: matched the creators, built every Local Edit, tracked every link and captured every claim, 94 times over, without the studio managing any of it by hand.
Appendix: how the community was built
Creators applying to a FACE FOUNDRIÉ campaign for the first time, by quarter, with the running total beneath. Q3 2026 is still open and is not shown.
Put an army of local voices to work.
Roeme fills your campaigns with local creators and keeps every recommendation live after the collaboration closes, so the one you run this month is still sending people in the fall.